We take the privacy of your personal data very seriously. The following statement explains what personal data we process, what we use it for, who it may be shared with, and the length of time we retain the data. For the purpose of the Data Protection Act (1998) (the Act), the Data Controller and Data Processor are Pentangle Balloon and Party Superstore, 749 Knutsford Road, Latchford, Warrington, Cheshire. WA4 1JY